Wave Application nails it again on its latest crowdfunding campaign

Wave has recently closed its second crowdfunding campaign at Crowdcube super successfully. It has reached its £ 500.000 campaign objective during the very first day. The end result for the 30 day crowdfunding campaign is amazing £ 845,980, backed up by 597 investors.

A big part of the success is probably due to the KPIs that Wave presented on its video. Numbers are the following: 80% retention rate and 800% growth in monetization. Those have surely caught the investors’ eyes. Another possible key to success is that Wave had signed previously a A series with prestigious investors. Also, the investors on Crowdcube had the opportunity to sign under the same conditions on the crowdfunding campaign .

Along with its great usage, at Wave we introduced for the first time revenue data from the placement of native and non intrusive ads. It is a new way of monetizing that has driven the app into the online business market.

Prior to this campaign we already did a crowdfunding campaign at CrowdCube in 2016. That time we also hit our goal gaining more than 700 thousand pounds. They were decisive to develop the product we have today.

 This is not the only way of investment we have planned for this year. As we have just signed two Serie A with prestigious investors. Wave is ready to take the app to the next level, arriving to all smartphones in the world.

crowdfunding campaign facts wave application

We are very proud of what we have achieved, making possible to fulfill the KPIs we set two years ago. Now we are able to keep the focus on our product. This has been a great challenge that has made us experts in filtering what we would like to have and what we need. And this is very important when launching a crowdfunding campaign. It is essential to craft a realistic pitch and to make every step of Wave possible.

Once we have set the goals, we have embraced the idea of launching a crowdfunding campaign again. We have looked for the support of small and medium investors. They can take part on Wave and share with us their points of view. This task has been an incredible experience to meet new technology driven investors.

 WHAT HAPPEN AFTER LAUNCHING A CROWDFUNDING CAMPAIGN

The core of Wave is its top notch technology. This is why we want to be a trend setter when it comes to launching new features in the real time location sharing market. We will also continue listening to our users to get the best insights.

 As the features are launched very rapidly the design and UX must be continuously adapted. Our design department, led by the Creative Director of Pinterest, makes sure that the latest trends are also followed in the look & feel of the app.

With the investment raised, Wave will continue improving the product and it aims to lead the real time location market. Wave is set to be the best app to navigate and meet friends. It works anytime there is a plan and to connect with them anywhere in the world.

Wave is a tool to connect people by sharing their location in real time with relatives of friends when needed. They can set a meeting point, chat and be able to arrive to the destiny fast and accurately, anywhere in the world.

However, we have realised that we can extend our technology in positioning and mapping to other companies that need this service. That is why we are implementing secondary B2B verticals. They are dedicated to adjust our native technology to the needs of third parties. This new activity is opening a bunch of new challenges that we are happy to face within the next quarter and beyond.

team (1)

The team, as we always mention, has been the great talent that has pushed things forward. We believe that passion is the engine of success at work. We are hiring, so have a look at our opportunities.

This is the time to take Wave to the next level, reaching all smartphones in the world, perfectioning our technology.

Friends together

We listened to you, here’s what’s new

At Wave Let’s Meet App we have been working very hard over the last few months to improve even more our new version 3.0. which was totally redesigned and launched last May, into a complete communication experience between your friends or family and you. So, we are very proud to announce that we bring you the best Wave update, already available for free on iTunes and Google Play.

We have worked over some of the suggestions that you have been sending us lately: it is a version thought by you and made for you, taking in consideration your initiatives. It has three fundamental pillars: a significant increase in the speed of loading the position of the users on the map, a greater precision and millimeter in the positioning of the users and a new chat to send voice messages and pictures.

Full chat: send audios and images

You can now send voice messages to your contacts when you are walking and you prefer talking instead of texting, when you are busy or when they just want to have a conversation.

The new integration also includes the option of sharing images, an essential feature since Wave is a really popular app for traveling in group. In addition to being connected to a private map, you can send pictures of the trip or whatever you want.

To use these new features, open Wave and select a contact or a group of several, below you will see the chat to write with two new icons. To send voice messages, press the microphone icon while speaking and release it when you are finished. To share images, click on the attach files button and you will get two options, to make a photo or to look for one in the gallery.

With this update Wave brings you a more creative way of communicating with your contacts at any time, even if you have not opened a session.

Higher performance, more accuracy

Real time maps will now load your position on the map even faster.  We probably have the best real time location sharing service of the world, making possible for you to feel connected even if you are in the middle of nowhere, or find your friends in the crowdest space possible.  

What do you think? Update yours now and let us know.

How to plan an affordable getaway – 6 brilliant tips

An expert traveler knows how to prepare a getaway in the best possible way. There are several options and with the following tips you will see that planning your trip can be easier and cheaper than you may think, without having to give up going on vacation. However, it requires something from you. Look at the list that we have prepared and enjoy!

Take the most of the stopovers

Madrid sunset
Ángela Ojeda Heyper – Flickr

Cheaper international flights usually do not arrive directly to your destination, especially if you are more than 4 hours away from your starting point. The stopovers can be an opportunity to extend your getaway to two or more cities, without needing to sleep in them. If you are traveling around Europe, many of your intercontinental flights will probably connect in cities such as Frankfurt, Milan or Madrid. In the case of traveling from South America to the United States, it is probably that you stop in Atlanta or New York;  if you travel from Europe to Asia, visit Istanbul or Doha, while from Australia to the northern hemisphere you’ll probably stop somewhere in Singapore, Shanghai or Seoul.

Take the time you have and take a trip around a city you did not expect, while saving money avoiding a direct flight. Try the local food at street markets or buy sandwiches and go for a walk. The trip has just begun!

There are several good flights and hotel search engines such as Kayak, Trivago or some a bit less known such as Hoteloogle.

Choose wisely where to sleep

If your trip includes more than one city or town, try to narrow down the cities in which you are going to sleep and establish a base point from which to travel around the region or the country. This will save you a lot of money, since local buses are very cheap and traveling constantly from one part of the country to another incurs in more expenses, less rest and much time wasted looking for a new place to check in.

In addition, some web pages renting cheap homes like Airbnb, Homestay, Spotahome charge you a fee for each booking, so do some hostels, so the less places you choose to sleep, the more money you’ll save.

In terms of accommodation, you probably already know the different options for renting apartments, hostels, couch surfing or hotels, depends on the quality of the site where you want to spend the night. However, first investigate the areas you are going to visit, for example in all big cities the business areas have a large variety of hotels that are empty during the summer, in the absence of business meetings. Therefore they offer great discounts and are always well connected by public transport with the city.

No more calling, no more ‘Where are you’s?’

Overseas calls to your friends, your family or the host cost a lot of money and can give you an unpleasant surprise when you get home and see the bill. However, when you travel in group it is easy to get lost, as people usually split for a while to visit different spots in the city, or some of you need a rest while others are more willing to continue sightseeing. In those situations, connecting to others is needed and the best way to do so is using Internet and taking the most of the best apps to travel in the market.

If you are traveling in Europe, you are lucky because they have recently eliminated roaming, the fee charged for using a foreign operator, and you can use the Internet to the fullest without paying more than at home. In other places you normally have better fares to use Internet rather than calling.

Your best option is to download for free Wave Application, an app available for both Android and iOS, that allows you share your location privately with your contacts in a real time map. Forget about learning how to pronounce the street of the hostel, just check the map and see where your friends are in the city and set a meeting point to gather in the centre.

Wave is the best application to share your location privately with any of your contacts, when you need it most.

Set alerts for your favourite destination

An inveterate traveler will tell you that the destination is the least important part of the trip so if you think of going to Paris you will probably spend twice as much as you would spend in Toulouse, also in France. However, if you really want to visit a certain city, set alerts on the phone through different flight comparators and just wait to receive the best offer.

Prices of the flights change constantly up and down and if you already know in which range they move, you will be able to take an offer without wasting your time comparing prices on the Internet.

Share everything you can

 

Sharing is living, it is the motto in many countries and it is also an excellent way to save. The options are unlimited, you can go from one city to another using carpooling services such as Blablacar, or staying with people who live there with Couchsurfing or HomeStay. However, there is more you can do: search for travel buddies on Meetup to get discounts on group tickets for museums, touristic tours or even make a group to rent a boat, it is always cheaper to rent it in group.

Eat at home at least once a day

Plan one or two meals at your rented home, let’s say breakfast and lunch. Eating out is always more expensive than preparing a meal at home, especially if you cook pasta, salad or sandwiches. In addition, if you travel in group sharing the expenses of the grocery will make you find ridiculously cheap to eat well at home. If you are sleeping in a hotel, cool food such as sandwiches are a good choice to prepare in your room.

You may think that street food is cheap, however it is usually not enough to save money more than eating at home. Other advantage of this routine is helping your stomach to the new food, if you are in a country with a very different cuisine, you can rest one day from the spice or the new flavours, cooking something similar to what you usually eat.

Now you are all set! Try these tips and enjoy your getaway!

Couple in love

Stay at home, go to a party or have a romantic date… How will you spend Valentine’s Day?

Valentine‘s Day is here, again, and there are plenty of plans you can do to enjoy these very cheesy days. Whether you are single or not, let yourself be carried away by the wave of celebrations and enjoy the day in your own way. If you do not know very well what to do, here we have the most typical stories of Valentine Day to mood you up 😉

Stay at home

Love is all around at the Social Media, the city and even on your Spotify recommended list. Some people don’t enjoy this day and believe it is just another festive pushed by big corporates to increase sales. Others are single and can’t even bare the idea of leaving their houses to face all that exaggerated love all over. Actually, this year it’s just a normal Tuesday so probably you might just like the idea of being at home, cooking something delicious or ordering a pizza and watching a nice film. If you invite around some other friends who share the same feeling, you can end up having a great time. Who said love is only for couples? A good friendship will accompany you during the whole life and most of your best memories are made with friends. In fact, there are countries where 14th of February is a celebration of friendship, not relationship.

Go to a single party

Are you single? If this year you have decided to give your best and go for a night out with your single friends, Valentine’s night is perfect for meeting single people who want to have fun. There are a lot of themed parties all over the world to celebrate friendship and the singleness, maybe most of them with an idea to end the last mentioned ;). Put on the right playlist with your favorite tunes, maybe watch a Youtube tutorial about how to get ready and get the tickets for the party. Maybe you are lucky, maybe not, but chances are high to have a pretty hilarious night.

Romantic date

Are you ready to live a dreamy Valentine’s Day with the love of your life? If you are one of those who follow the wave and you are going to spend Valentine‘s Day with your partner, there are a few ways to have a perfect date. You booked a table in a restaurant, bought some roses and are getting ready to celebrate love. Beautiful. Although the perfect date does not exist and it is possible that you will be late as 60% of our Spanish users have reckoned. Be smart and download Wave to share your location with your partner and head to the restaurant. Even if one of you is late, you can see each other on a live map so it’s more fun and ensures that you do not miss out the evening. Or have fights 😉

At Wave we believe this is a perfect day to celebrate with the people you actually love, those who would follow you until the end of the world and those to enjoy a late conversation about every detail of your life. Making memories with the people you love is the best way to spend any night of the year, specially the one that celebrates love. Bring your people together and enjoy Valentine’s Day.

Friends together sefie

From B2C to H2H: Are the brands you love “humanized”?

At Wave Application we love robots, however, we ran away from automatised marketing to interact with people. From the very beginning (2014), we have focused on learning from our users, from what they say they need and based on that, we have built a product that is changing the way millions of people find each other daily in more than 150 countries.  

Marketers are living a golden era where technology offers us new techniques to optimize work and measure almost anything: behaviour, sales, downloads or tweets just to name but a few. This is what we call Business to Consumer Marketing. As a result of this approach, we have generic landing pages, massive promotions, flat communication on social media and with little interaction.

A few years ago and since new technologies are giving users more power to say out loud their opinions and take decisions, some of the companies, like us, are looking for new ways to interact in a friendlier way. This is what we call Human to Human marketing, H2H, a concept that makes clear that communicating with our users and understanding their feelings is essential to create an amazing product.

At Wave we have built our application based on our users’ feedback, we have developed features to improve our user experience and we enjoy talking to them day and night. Really! And it’s giving the results we were looking for! So, how can you implement H2H marketing? We listed down a couple of tips:

First listen

There are loads of tools that allow you to be all ears. You can use Facebook and Twitter scanning technologies, ask people via polls which are the things they like/dislike when they are about to use a product. After that you can start building your product or giving it a new approach that makes it unique, cool and useful.

Be empathetic

Are you up to date of what your customers think? Do you share the same values? Great! Then use some of them to reach out. Some brands have positioned themselves directly against Trump’s measures, such as Starbucks, that offered 10k job positions worldwide to Syrian refugees. It does not need to be a political issue, just find something that really connects you with your audience.

Connect people

Connecting with people is the greatest and the most rewarding part of marketing. We love the fact that our wavers send us images from their vacations using Wave, they write comments, private messages, posts on Twitter or Facebook, questions/doubts and of course, they like the original contents that we create for each one of them. We treasure those pieces of communication, because being an app that has heavy traffic of daily active users all over the world, those are the rare moments when we can truly enjoy almost real-time interaction.

Be inspirational

We are constantly seeking to improve the quality of our lives and take countless of decisions in order to do so. We download dating apps to find the love of our life, we download sport apps to get fit for the summer and we download language apps to have more knowledge.

If your product is great, it can be used for great things. At Wave we believe in the real moments: in making memories with our loved ones. We don’t want people to stare at their mobile phones; we want them to forget about digital relationships, arrive sooner and have the time of their lives. Need some ideas? To elevate yourself, take a quick look at the latest ads campaigns of Under Armour.

Tell a story about yourself

Stand up and speak out – tell the world what makes you different. The stage is for everyone. You can watch on this link one of our pitches from the last summer.

How are you applying Human To Human Marketing? Drop us a line and tell us your ideas!